Strategy
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Reading Isenberg from a spice cabinet
I was holding one of those lids, a sample, off-line, before our Pulp+Wire creative handoff when Greg Isenberg’s “seventeen takeaways from SF” landed in my feed. Greg is the CEO and co-founder of Late Checkout, a holding company that builds community-led internet businesses, and he writes one of the more honest field reports on what’s
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Transparency Isn’t a Feature. It’s the Floor.
What GitHub just decided about your code tells you everything about how modern companies think about consent and why Trevean is built on the opposite premise. TL;DR On April 24, 2026, GitHub begins using individual GitHub users’ code to train Microsoft’s AI models by default, while Business and Enterprise customers stay exempt by contract. That
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The Product Onion Framework: Build Products From the Inside Out
When I first pitched Trevean Spice to investors, I led with our flashiest feature—an AR app that would let customers virtually tour spice farms in Morocco and India. The room went quiet. One investor finally asked, “But Dan, what problem are you actually solving?” That question haunted me for weeks. We had built outward—starting with