The frameworks nobody teaches you at a Fortune 500 — because they only work when the stakes are real.
Most PM frameworks look great in blog posts and terrible in practice. They assume you have a 200-person engineering team, a dedicated research department, and quarters to spare.
You don’t. You’re at a startup. You need frameworks that work when resources are scarce and stakes are high.
The Startup PM Toolkit: 5 Frameworks That Actually Work
A free quick-reference guide built while founding Trevean Spice — a real startup, with real stakes, where every framework had to earn its place.
What’s inside:
- The Product Onion — build from the inside out, not the outside in
- The Infinity Loop — replace your sales funnel with a community engine
- The Subtraction Audit — remove features to make your product stronger
- The 12-Month Focus Test — decide what deserves your startup’s next year
- The Feedback Contrast — why startup feedback works differently, and how to use it
Each framework includes the concept, when to use it, key steps, and fill-in prompts so you can apply it to your own product today.
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Built by Dan Blizinski — product manager turned founder, writing weekly about what actually works when you’re building something from scratch.