AI
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I Rewrote My PRD Template for Agents. Here’s What Survived
TL;DR Two weeks ago, I argued that the buyer your PRD targets is being replaced by an agent. This week, I did the work: I sat down with the Persian Sunrise PRD and rewrote it for an agent-readable world. About a third of the template stayed exactly the same. About a third got reframed. And
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Reading Isenberg from a spice cabinet
I was holding one of those lids, a sample, off-line, before our Pulp+Wire creative handoff when Greg Isenberg’s “seventeen takeaways from SF” landed in my feed. Greg is the CEO and co-founder of Late Checkout, a holding company that builds community-led internet businesses, and he writes one of the more honest field reports on what’s
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How to Build a Persona Feature Tester with Claude (and Why It Saved Me a Sprint)
TL;DR A Persona Feature Tester is a Claude conversation, set up against a well-written persona doc, that you can talk to in the gap between user interviews. Used right, it pressure-tests your assumptions before you waste a sprint validating them with real customers who deserve sharper questions. This post walks through the build, the prompts