Uncategorized
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How We Ditched the Sales Funnel and Built a Spice Empire with the Infinity Loop
Or: How generational health consciousness is killing traditional food marketing—and what we built instead using the infinity loop marketing framework TL;DR: Traditional sales funnels assume a one-way journey that ends at purchase. The infinity loop keeps customers circling — from discovery through advocacy and back. Here’s how we’re using it at Trevean Spice instead of
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The Power of Meaningful Business Conversations: When One Chat Changes Everything
Sometimes the most transformative business decisions emerge not from boardroom presentations, formal strategy sessions, or even AI-powered analysis, but from a single, honest conversation between colleagues. Let me tell you about a discussion I had that completely shifted our perspective on a major business opportunity—and why these unguarded moments of human dialogue remain irreplaceable in
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The Intentional Day: A Gentle Philosophy for Living Aligned
The moment of reckoning arrived during what should have been an exhilarating conversation with my co-founder about Trevean Spice. We sat across from each other, laptops open, surrounded by the comfortable chaos of entrepreneurial ambition—sticky notes mapping growth strategies, printed pitch decks for potential investors, product samples scattered across the table like seeds of possibility.
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The Search for a Name That Changes Reality: Why We Chose Trevean Over Spice Sage
The hardest part of building a revolutionary spice brand wasn’t perfecting our NFC-enabled freshness tracking or establishing direct farmer relationships. It was finding a name that could carry the weight of transformation we envisioned. Using David Placek’s proven naming framework from Lexicon Branding—the minds behind Pentium, Swiffer, and BlackBerry—we discovered why most spice company names
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What If We Get Spices Right: Revolutionary Sustainability Through Smart Technology
Reimagining the spice trade for a world where every pinch tells a story of environmental stewardship The Question That Changes Everything What if, instead of asking “How bad will the climate crisis get?” we asked “What if we get sustainability right—starting with something as fundamental as the spices in our kitchens?” This shift in perspective,
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The Future of Product Transparency: Unleashing the Potential of NFC Chips to Revolutionize Consumer Safety
How technology can proactively transform food safety, shifting the focus from recall reactions to preventive protection It’s alarming to learn that Walmart recalled certain Great Value frozen shrimp products after the FDA warned of potential radioactive contamination with Cesium-137. This incident, while not resulting in any contaminated shrimp entering the U.S. food supply, exposes a
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Building a Spice Revolution: How Trevean Spice Is Creating Believers, Not Just Buyers
How we’re transforming an ancient industry by building a community around connection, shared meals, and the moments that matter most. Most spice companies sell you a product. We’re building bridges—between cultures, between generations, between the dinner table and the memories that last a lifetime. While grocery store aisles are lined with dusty jars that have
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When Resistance Comes From Within: Managing Pilot Team Challenges
Part 6 of our Product Operating Model Transformation Series Four months into our transformation journey, I honestly thought we’d cracked the code. We had the right pilot team, they’d developed solid skills, and leadership was actually backing us up instead of just paying lip service. All the external stuff was sorted. So when Jake, our
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How Leaders and Stakeholders Can Best Support Pilot Teams
Part 5 of our Product Operating Model Transformation Series Three months into our pilot team’s transformation journey, I watched our VP of Product completely undermine weeks of progress with a single question in a stakeholder meeting. Our pilot team had just presented their latest discovery findings—compelling evidence that a major feature request from sales wasn’t
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Building the Skills Pilot Teams Need to Succeed
Part 4 of our Product Operating Model Transformation Series Two weeks after selecting our pilot team, I watched our product manager Sarah stare blankly at a whiteboard covered in sticky notes from their first customer interview. “So… now what?” she asked. “I have all this feedback, but I have no idea what to do with
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How to Select Your Pilot Team to Trial the Change
Part 3 of our Product Operating Model Transformation Series After our failed attempt at transforming the entire product organization simultaneously, our VP finally came around to a different approach. “Maybe we should start smaller,” he admitted during one of our many post-mortem meetings. The question then became: which team should be our guinea pig? Our
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The Biggest Mistake Companies Make When Trying to Transform
Part 2 of our Product Operating Model Transformation Series Six weeks into our product operating model transformation, I sat in a conference room watching our VP of Product present a beautifully crafted deck to the executive team. Slide after slide showcased our “progress”—new frameworks implemented, discovery sessions conducted, outcome metrics defined. The executives nodded approvingly.