Growth
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The Reach Trap: What a Year of My Own LinkedIn Data Taught Me About Building a Profile Like a Product
TL;DR: I exported a year of my own LinkedIn analytics and found a growth story hiding a conversion problem. Twenty thousand impressions, seven thousand people reached, and only two hundred and sixty-two new followers to show for it. Reach was never the ceiling. My profile was leaking, and I fixed it the way I would…